A website that is very effective and frequently visited by
millions of people is ESPN.com. ESPN.com
launched over 20 years ago and is still thriving to this day. The world of
sports is extremely busy on a day to day basis. ESPN.com has a very clear front
page that breaks down each sport into a certain section. The name of each major
league is clearly visible at the top of the page and can be clicked to go
deeper in the league’s news, stories, and statics. Two very effective features
are the final scores at the very top of the page and the top headlines section
on the right of the screen. Another plus for ESPN.com is the quick access to
the fantasy sports portion of the website. There is a lot going on the front
page, but everything is structured in a simple and easily accessible way.
ESPN.com has a very well structured website.
An extremely popular but frustrating at times website is
Twitter.com. Twitter has over 300 million
users and has been around for over ten years. As the years have gone by Twitter
has obviously evolved a lot. It seems every year Twitter makes a drastic change
to either the timeline or the profile page. The layout of the profile page
changed recently and it made the profiles look worse by making the profile
pictures smaller and separating different types of tweets. Twitter has to
change to keep update but typically their users do not like the changes, and
they are done when they are not needed.
Each major sport has it is own website that must compete
with websites like ESPN.com and CBSSports.com. The NHL’s
website has come a long way since its launch over fifteen years
ago. The NHL is not on the same level of popularity as the NFL or
NBA, so it is important that it has an effective website. The front page of
NHL.com has all the big news from the most recent NHL happenings. Also, the
scores of completed games and upcoming games with the time and the TV network
they are on are on the top of the page. It is easy to find anything at the top
of the website that features everything from video to the official NHL store.
The website is easy to navigate and find the desired content. If a fan misses a
game, it would be easy to catch up with video and stats on NHL.com.
Online shopping is extremely popular in today’s
society due to the convenience and multiple options. Fanatics.com is an easy to use online store
for all sports related apparel. Looking at the Fanatics front page, there is a
lot going on. However, everything is separated and clearly classified. There
are a wide variety of products from NFL team hats to throwback college
basketball jerseys. The website shows clear pictures of their products. Once on
a specific team’s page, on the left side, it shows options like top players and
popular collections, so the website is very user-friendly in that respect.
Also, the website always makes it very clear if there is a deal going on that
day with clearly visible words at the top of the site. Fanatics.com has a wide
variety of products and is heavily geared towards offering the consumer the
best possible experience on their website.
Nike is one of the most popular active wear companies in
the world today. However, Nike.com does not
exactly represent that. The front page of Nike.com is very basic and really
does not draw attention to their products. Scrolling down the opening page
nothing really jumps out visually. The top of the page has the subsets of
products like men and women which are simple to use and is similar to most
sites. The website heavily advertises shoes, and for someone who is
not looking to buy shoes that could be a clear turn-off. The color scheme for
the website is mostly white, so that does not help the website. The customize
option can be confusing at times as well. Overall the website does not match
what the general high opinion of Nike as a company.
